EBook SocialMediaMarketing

Table of Contents

Introduction ................................................................................................ 6

The Beginning: What Is Social Media Marketing? ................................ 10

Key Elements Of Social Media Marketing.............................................. 13

The content ............................................................................................. 13

The conversation..................................................................................... 14

The “social” of social media .................................................................... 14

How To Implement A Social Media Marketing Strategy ....................... 16

Set goals ................................................................................................. 17

Research................................................................................................. 18

Audience ................................................................................................. 19

Using Social Media Marketing To Develop A Brand............................. 22

Aesthetics................................................................................................ 22

Voice and personality.............................................................................. 23

The Importance Of Analytics .................................................................. 26

Engagement............................................................................................ 28

Inbuilt tools .............................................................................................. 28

Third-party analytics................................................................................ 29

Testing .................................................................................................... 29

The Crucial Difference: Advertising Vs Marketing ............................... 32

Psychology of social media..................................................................... 33

Reach...................................................................................................... 33

SOCIAL MEDIA MARKETING MADE SIMPLE

4

Search engine optimization (SEO).......................................................... 34

Paid content ............................................................................................ 34

Pros And Cons Of Different Social Media Platforms For Marketing ... 36

Demographics ......................................................................................... 36

Profiles .................................................................................................... 37

Instagram ................................................................................................ 37

Facebook ................................................................................................ 38

Twitter ..................................................................................................... 39

LinkedIn................................................................................................... 40

Pinterest .................................................................................................. 41

YouTube.................................................................................................. 41

Snapchat ................................................................................................. 42

TikTok ..................................................................................................... 42

Unique Content Creation......................................................................... 45

Content scheduling and a content calendar............................................ 45

Video content .......................................................................................... 46

Patterns................................................................................................... 46

Frequency ............................................................................................... 46

Replying .................................................................................................. 47

Collaboration ........................................................................................... 47

Conclusion ............................................................................................... 49